As a Digital Marketing Specialist, you will work closely with the Senior Manager of Marketing on demand generation for Berkshire’s consulting services and commercially available SaaS applications. You will take the reins on tactical execution of lead generation
and awareness-building campaigns to ensure our pipeline and sales targets are met. You will oversee all demand generation channels, including online advertising, paid social, display and retargeting, content syndication, Account Based Marketing (ABM), nurture
programs and more.
The Digital Marketing Specialist will also analyze activity, report on performance, and optimize programs as necessary. You will also help support our websites and ensure sites are optimized for conversions and have the necessary content to inspire prospective
customers to take action. You will work closely with our sales manager to evaluate the quality of the leads, fine-tune your target with their feedback and to ensure they are engaging with prospects. The right fit will have a can-do attitude that gets things
Berkshire Associates is a human resources and technology company that serves the human resources market by helping them build a balanced and equitable workplace. You’ll join a “Best Place to Work” company with steady growth, and ambitions to make transformative
and innovative change in the market we serve. If you enjoy working in a fast-paced environment where you will have an immediate impact on growth, this position may be an ideal fit.
Berkshire offers an excellent benefits package and offers a supportive work environment that includes a casual dress code every day and a "work hard - play hard" culture.
What You'll Do:
Manage SEM including keyword strategy, link building, page rank, and organic SEO
We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at firstname.lastname@example.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.